Events overview
Stay organized with collections
Save and categorize content based on your preferences.
Use the Data Manager API to send the following types of events to Google Ads:
Offline conversions for
Google Ads
Enhanced conversions for
leads for Google Ads
Google Ads conversion events or Google Analytics purchase events as an additional data
source for your tag conversions, to maximize ad interaction signals and
strengthen your data and overall performance.
This feature is available to all Google Ads accounts, but is only available to
Google Analytics properties on an allowlist.
Fill out the form if you're interested in
adding your Google Analytics property to the allowlist.
In addition, the Data Manager API supports
encryption of user data when sending
events.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-02-06 UTC.
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