Prerequisites

To use bid simulations, a campaign must meet the following requirements:

• You must have an established criterion, ad group, or campaign to provide the system with baseline information from which to generate predictions.
• The account must not be a test account. Bid simulations are based on past performance. Because test accounts don't serve ads, they have no performance history.

The campaign types and advertising channels supported by bid simulations depend on the specific simulation resource you are using.

To see which AdvertisingChannelType and AdvertisingChannelSubType values are supported for each simulation level, consult these field reference pages:

• CampaignSimulation
• AdGroupSimulation
• AdGroupCriterionSimulation
• BiddingStrategySimulation

Note that for Search campaigns with Display Expansion enabled, simulations only reflect the Search Network portion.