Page Summary
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The content enumerates the different network types used in Google Ads.
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Google Ads networks include Search, Search Partners, Display Network, and Cross-network.
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Specific Google-owned platforms like YouTube, Google TV, Gmail, Discover Feed, and Maps are also listed as network types.
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Some network types like UNSPECIFIED and UNKNOWN indicate unclassified or unknown values within the system.
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The GOOGLE_OWNED_CHANNELS type is primarily for historical data, with V20 and later versions attributing stats to more specific Google platforms.
Enumerates Google Ads network types.
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Display Network. |
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Discover Feed |
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Gmail |
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This network is used for Google Owned channels such as Discover feed, Gmail, YouTube. Starting with V20, Demand Gen Stats will be attributed to more granular network types such as GMAIL, DISCOVER, MAPS, YOUTUBE; this value will only be used for historical data. |
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Google TV |
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Maps |
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Cross-network. |
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Google search. |
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Search partners. |
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The value is unknown in this version. |
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Not specified. |
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YouTube |