Page Summary
-
The provided content describes an Enum for possible criterion types.
-
Criterion types include various targeting options such as keywords, placements, mobile app categories and applications, devices, locations, demographic information, YouTube content, and user interests.
-
The list also includes criteria for exclusion, such as IP blocks and content labels.
-
There are criterion types for specific campaign types like dynamic search ads (Webpage) and Smart Campaigns (Keyword Theme, Search Theme).
Enum describing possible criterion types.
| Enums | |
|---|---|
|
Ad Schedule. |
|
Age range. |
|
App payment model. |
|
Audience |
|
Brand |
|
Brand List |
|
Carrier. |
|
Combined audience |
|
Content Label for category exclusion. |
|
Custom affinity. |
|
Custom audience |
|
Custom intent. |
|
Devices to target. |
|
Gender. |
|
Income Range. |
|
IpBlock. |
|
Keyword, for example, 'mars cruise'. |
|
Smart Campaign keyword theme |
|
Language. |
|
Life Event |
|
Listing groups to target. |
|
Listing scope to target. |
|
Local Services Ads Service ID. |
|
Locations to target. |
|
Location group. |
|
Mobile applications to target. |
|
Mobile application categories to target. |
|
Mobile device. |
|
Negative Keyword List |
|
Operating system version. |
|
Parental status. |
|
Placement, also known as Website, for example, 'www.flowers4sale.com' |
|
Placement List |
|
Proximity. |
|
Search Theme. |
|
A topic target on the display network (for example, "Pets & Animals"). |
|
Used for return value only. Represents value unknown in this version. |
|
Not specified. |
|
A category the user is interested in. |
|
User list. |
|
Video lineup |
|
Webpage criterion for dynamic search ads. |
|
Webpage List |
|
YouTube Channel. |
|
YouTube Video. |