CustomerPayPerConversionEligibilityFailureReason

Page Summary

The provided content lists reasons why a customer might not be eligible to use PaymentMode.CONVERSIONS.
Reasons for ineligibility include insufficient conversions, high conversion lag, using shared budgets, having upload clicks conversions, or high average daily spend.
Ineligibility can also be due to the eligibility analysis not being complete yet or for other unspecified reasons.

Enum describing possible reasons a customer is not eligible to use PaymentMode.CONVERSIONS.

Enums
`ANALYSIS_NOT_COMPLETE`	Customer's eligibility has not yet been calculated by the Google Ads backend. Check back soon.
`AVERAGE_DAILY_SPEND_TOO_HIGH`	Customer's average daily spend is too high.
`CONVERSION_LAG_TOO_HIGH`	Customer's conversion lag is too high.
`HAS_CAMPAIGN_WITH_SHARED_BUDGET`	Customer uses shared budgets.
`HAS_UPLOAD_CLICKS_CONVERSION`	Customer has conversions with ConversionActionType.UPLOAD_CLICKS.
`NOT_ENOUGH_CONVERSIONS`	Customer does not have enough conversions.
`OTHER`	Customer is not eligible due to other reasons.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`UNSPECIFIED`	Not specified.

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Last updated 2025-12-12 UTC.