TargetImpressionShare
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Page Summary
Target Impression Share is an automated bidding strategy aiming to show a certain percentage of search ads in a specific location on the search results page.
The strategy allows specifying the targeted location, the desired percentage of ads to be shown there, and a ceiling for the CPC bid.
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
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