Page Summary
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Audiences are defined by a combination of geographic locations, including required countries and optional sub-country locations.
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Audience characteristics can include gender and age ranges, where the absence of these fields implies no restriction or inclusion of all people over 18, respectively.
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Audiences can be defined by user interests, supporting Affinity and In-Market audiences.
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Audiences can also be defined by their interest in specific topics, represented by Knowledge Graph entities or Product & Service categories.
A description of an audience used for requesting insights.
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Age ranges for the audience. If absent, the audience represents all people over 18 that match the other attributes. |
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Required. The countries for this audience. |
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Gender for the audience. If absent, the audience does not restrict by gender. |
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Sub-country geographic location attributes. If present, each of these must be contained in one of the countries in this audience. |
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Topics, represented by Knowledge Graph entities and/or Product & Service categories, that this audience is interested in. |
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User interests defining this audience. Affinity and In-Market audiences are supported. |