CustomerLifecycleOptimizationValueSettings
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Page Summary
The additional_value field represents the incremental conversion value for lapsed customers who are not of high value.
The additional_high_lifetime_value field represents the incremental conversion value for lapsed customers who are of high value and should be greater than the additional_value if set.
High lifetime value of the lifecycle goal. For example, for customer acquisition goals, high lifetime value is the incremental conversion value for lapsed customers who are of high value. High lifetime value should be greater than value, if set.
additional_value
double
Value of the lifecycle goal. For example, for retention goals, value is the incremental conversion value for lapsed customers who are not of high value.
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