ExperimentMetric

  • This document outlines different experiment metrics used to measure the goal of an experiment.

  • Experiment metrics can track goals such as clicks, impressions, cost, and various conversion-related metrics.

  • Other goals include average CPC, CTR, incremental conversions, completed video views, and custom algorithms.

The type of experiment metric.

Proto definition

Enums

AVERAGE_CPC

The goal of the experiment is avg cpc.

CLICKS

The goal of the experiment is clicks.

COMPLETED_VIDEO_VIEWS

The goal of the experiment is completed video views.

CONVERSIONS

The goal of the experiment is conversions.

CONVERSIONS_PER_INTERACTION_RATE

The goal of the experiment is conversion rate.

CONVERSIONS_VALUE_PER_COST

The goal of the experiment is conversion value per cost.

CONVERSION_VALUE

The goal of the experiment is conversion value.

COST

The goal of the experiment is cost.

COST_PER_CONVERSION

The goal of the experiment is cost per conversion.

CTR

The goal of the experiment is ctr.

CUSTOM_ALGORITHMS

The goal of the experiment is custom algorithms.

IMPRESSIONS

The goal of the experiment is impressions.

INCREMENTAL_CONVERSIONS

The goal of the experiment is incremental conversions.

UNKNOWN

The value is unknown in this version.

UNSPECIFIED

Not specified.