ConvertingUserPriorEngagementTypeAndLtvBucket

Page Summary

Enumerates converting user prior engagement types and lifetime-value bucket.
Lists enums for unspecified, unknown, new, returning, and new and high LTV user types.
Explains that the definition of "returning" can vary depending on the conversion type.

Enumerates converting user prior engagement types and lifetime-value bucket

Enums
`NEW`	Converting user is new to the advertiser.
`NEW_AND_HIGH_LTV`	Converting user is new to the advertiser and has high lifetime value.
`RETURNING`	Converting user is returning to the advertiser. Definition of returning differs among conversion types, such as a second store visit versus a second online purchase.
`UNKNOWN`	The value is unknown in this version.
`UNSPECIFIED`	Not specified.

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Last updated 2025-12-12 UTC.