AdGroupAdPrimaryStatusReason

  • Various factors including campaign, ad group, and ad status can affect the serving status of an ad.

  • User-specified statuses like paused, removed, pending start, and ended directly influence ad group ad status.

  • Ad quality issues, disapproval, or being under review can also impact the ad group ad status.

  • Some statuses like "under appeal" do not directly affect the primary ad group ad status.

Possible ad group ad status reasons.

Proto definition

Enums

AD_GROUP_AD_APPROVED_LABELED

 The ad is internally labeled with a limiting label. Contributes to AdGroupAdPrimaryStatus.LIMITED.

AD_GROUP_AD_AREA_OF_INTEREST_ONLY

 The ad is only serving in the user-specified area of interest. Contributes to AdGroupAdPrimaryStatus.LIMITED.

AD_GROUP_AD_DISAPPROVED

 The ad is disapproved. Contributes to AdGroupAdPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_AD_NO_ADS

 No eligible ads instances could be generated. Contributes to AdGroupAdPrimaryStatus.PENDING.

AD_GROUP_AD_PAUSED

 The user-specified ad status is paused. Contributes to AdGroupAdPrimaryStatus.PAUSED.

AD_GROUP_AD_POOR_QUALITY

 The ad is poor quality. This is determined by the serving stack that served the Ad. Contributes to AdGroupAdPrimaryStatus.LIMITED.

AD_GROUP_AD_REMOVED

 The user-specified ad status is removed. Contributes to AdGroupAdPrimaryStatus.REMOVED.

AD_GROUP_AD_UNDER_APPEAL

 The ad is part of an ongoing appeal. This reason does not impact AdGroupAdPrimaryStatus.

AD_GROUP_AD_UNDER_REVIEW

 The ad is under review. Contributes to AdGroupAdPrimaryStatus.PENDING.

AD_GROUP_PAUSED

 The user-specified ad group status is paused. Contributes to AdGroupAdPrimaryStatus.PAUSED.

AD_GROUP_REMOVED

 The user-specified ad group status is removed. Contributes to AdGroupAdPrimaryStatus.REMOVED.

CAMPAIGN_ENDED

 The user-specified time for this campaign to end has passed. Contributes to AdGroupAdPrimaryStatus.ENDED.

CAMPAIGN_PAUSED

 The user-specified campaign status is paused. Contributes to AdGroupAdPrimaryStatus.PAUSED.

CAMPAIGN_PENDING

 The user-specified time for this campaign to start is in the future. Contributes to AdGroupAdPrimaryStatus.PENDING.

CAMPAIGN_REMOVED

 The user-specified campaign status is removed. Contributes to AdGroupAdPrimaryStatus.REMOVED.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

UNSPECIFIED

 No value has been specified.