CampaignPrimaryStatusReason

  • The content provides an enumeration of possible reasons for a campaign's primary status, explaining why it might not be serving or not serving optimally.

  • These reasons contribute to determining the overall primary status of a campaign.

  • The provided table lists various specific reasons, including campaign status, bidding strategy issues, budget constraints, targeting limitations, ad and asset group statuses, and policy or review related issues.

Enum describing the possible campaign primary status reasons. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall campaign primary status.

Proto definition

Enums

AD_GROUPS_PAUSED

 The user-specified ad group statuses are all paused.

AD_GROUP_ADS_PAUSED

 The user-specified ad group ad statuses are all paused.

APP_NOT_RELEASED

 The app associated with this ACi campaign is not released in the target countries of the campaign.

APP_PARTIALLY_RELEASED

 The app associated with this ACi campaign is partially released in the target countries of the campaign.

ASSET_GROUPS_PAUSED

 All asset groups in this campaign are paused.

BIDDING_STRATEGY_CONSTRAINED

 Campaign could capture more conversion value by adjusting CPA/ROAS targets.

BIDDING_STRATEGY_LEARNING

 The automated bidding system is adjusting to user-specified changes to the bidding strategy.

BIDDING_STRATEGY_LIMITED

 The bidding strategy is limited by user-specified settings such as lack of data or similar.

BIDDING_STRATEGY_MISCONFIGURED

 The bidding strategy has incorrect user-specified settings.

BUDGET_CONSTRAINED

 The budget is limiting the campaign's ability to serve.

BUDGET_MISCONFIGURED

 The budget has incorrect user-specified settings.

CALL_EXTENSION_DISAPPROVED

 The call extension is disapproved.

CALL_EXTENSION_UNDER_REVIEW

 The call extension is under review.

CAMPAIGN_DRAFT

 The campaign is a draft.

CAMPAIGN_ENDED

 The user-specified time for this campaign to end has passed.

CAMPAIGN_GROUP_ALL_GROUP_BUDGETS_ENDED

 The user-specified times of all group budgets associated with the parent campaign group has passed.

CAMPAIGN_GROUP_PAUSED

 The user-specified campaign group status is paused.

CAMPAIGN_PAUSED

 The user-specified campaign status is paused.

CAMPAIGN_PENDING

 The user-specified time for this campaign to start is in the future.

CAMPAIGN_REMOVED

 The user-specified campaign status is removed.

HAS_ADS_DISAPPROVED

 At least one ad in this campaign is disapproved.

HAS_ADS_LIMITED_BY_POLICY

 At least one ad in this campaign is limited by policy.

HAS_ASSET_GROUPS_DISAPPROVED

 At least one asset group in this campaign is disapproved.

HAS_ASSET_GROUPS_LIMITED_BY_POLICY

 At least one asset group in this campaign is limited by policy.

KEYWORDS_PAUSED

 The user-specified keyword statuses are all paused.

LEAD_FORM_EXTENSION_DISAPPROVED

 The lead extension is disapproved.

LEAD_FORM_EXTENSION_UNDER_REVIEW

 The lead form extension is under review.

MISSING_CALL_EXTENSION

 The campaign has a call goal, and the call extension is missing.

MISSING_LEAD_FORM_EXTENSION

 The campaign has a lead form goal, and the lead form extension is missing.

MOST_ADS_UNDER_REVIEW

 Most ads in this campaign are pending review.

MOST_ASSET_GROUPS_UNDER_REVIEW

 Most asset groups in this campaign are pending review.

NO_AD_GROUPS

 No eligible ad groups exist in this campaign.

NO_AD_GROUP_ADS

 No eligible ad group ads exist in this campaign.

NO_ASSET_GROUPS

 No eligible asset groups exist in this campaign.

NO_KEYWORDS

 No eligible keywords exist in this campaign.

NO_MOBILE_APPLICATION_AD_GROUP_CRITERIA

 No eligible mobile application ad group criteria exist in this campaign.

SEARCH_VOLUME_LIMITED

 Campaign is not targeting all relevant queries.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

UNSPECIFIED

 Not specified.