TargetCpaOptInRecommendationOption

  • The Target CPA opt-in option provides an impact estimate for achieving a specific goal.

  • It includes an estimated impact, average CPA target, and required minimum campaign budget.

  • The goal field indicates the goal achieved by this option, while impact shows the estimated impact if selected.

  • target_cpa_micros is the average CPA target, and required_campaign_budget_amount_micros is the minimum campaign budget needed to reach the target CPA.

The Target CPA opt-in option with impact estimate.

Proto definition

Fields

goal

TargetCpaOptInRecommendationGoal

Output only. The goal achieved by this option.

impact

RecommendationImpact

Output only. The impact estimate if this option is selected.

required_campaign_budget_amount_micros

int64

Output only. The minimum campaign budget, in local currency for the account, required to achieve the target CPA. Amount is specified in micros, where one million is equivalent to one currency unit.

target_cpa_micros

int64

Output only. Average CPA target.