Page Summary
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The content provides a comprehensive list of possible criterion types, describing the various methods available for targeting within a system or platform.
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Criterion types range from broad categories like keywords, placements, and demographic information to more specific options like mobile app categories, YouTube channels, and custom audiences.
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This enumeration of criteria allows for granular control over how and where content or advertisements are delivered, enabling highly specific targeting strategies.
Enum describing possible criterion types.
| Enums | |
|---|---|
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Ad Schedule. |
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Age range. |
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App payment model. |
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Audience |
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Brand |
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Brand List |
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Carrier. |
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Combined audience |
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Content Label for category exclusion. |
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Custom affinity. |
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Custom audience |
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Custom intent. |
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Devices to target. |
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Gender. |
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Income Range. |
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IpBlock. |
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Keyword, for example, 'mars cruise'. |
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Smart Campaign keyword theme |
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Language. |
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Life Event |
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Listing groups to target. |
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Listing scope to target. |
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Local Services Ads Service ID. |
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Locations to target. |
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Location group. |
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Mobile applications to target. |
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Mobile application categories to target. |
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Mobile device. |
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Negative Keyword List |
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Operating system version. |
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Parental status. |
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Placement, also known as Website, for example, 'www.flowers4sale.com' |
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Proximity. |
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Search Theme. |
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A topic target on the display network (for example, "Pets & Animals"). |
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Used for return value only. Represents value unknown in this version. |
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Not specified. |
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A category the user is interested in. |
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User list. |
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Webpage criterion for dynamic search ads. |
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Webpage List |
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YouTube Channel. |
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YouTube Video. |