SearchTermMatchType

Page Summary

This page outlines the possible match types for keywords that can trigger an ad, including close variants.
Key match types include Broad, Exact, Phrase, Near Exact, Near Phrase, AI Max, and Performance Max.
UNSPECIFIED and UNKNOWN are enum values representing unassigned or unknown types.

Possible match types for a keyword triggering an ad, including variants.

Enums
`AI_MAX`	Match type for AI Max Search.
`BROAD`	Broad match.
`EXACT`	Exact match.
`NEAR_EXACT`	Exact match (close variant).
`NEAR_PHRASE`	Phrase match (close variant).
`PERFORMANCE_MAX`	Match type for Performance Max campaigns.
`PHRASE`	Phrase match.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`UNSPECIFIED`	Not specified.

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Last updated 2025-12-12 UTC.