TargetImpressionShare

  • Sets bids to show a percentage of search ads at the top of the first page or another targeted location.

  • Allows specifying a target location and the fraction of impressions to be shown there.

  • Enables setting a maximum cost-per-click bid ceiling.

An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

Proto definition

Fields

cpc_bid_ceiling_micros

int64

Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.

location

TargetImpressionShareLocation

Output only. The targeted location on the search results page.

location_fraction_micros

int64

The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.