UserListType

  • The content defines an enum with various types of user lists.

  • These user list types include options for remarketing based on conversions, combinations of other lists, Google Ad Manager integration, rule-based lists, similar users, CRM data, and lookalike audiences.

  • Some enum values are used for internal purposes like indicating an unspecified or unknown type.

Enum containing possible user list types.

Proto definition

Enums

CRM_BASED

 UserList of first-party CRM data provided by advertiser in the form of emails or other formats.

EXTERNAL_REMARKETING

 UserList created in the Google Ad Manager platform.

LOGICAL

 UserList represented as a combination of other user lists/interests.

LOOKALIKE

 LookalikeUserlist, composed of users similar to those of a configurable seed (set of UserLists)

REMARKETING

 UserList represented as a collection of conversion types.

RULE_BASED

 UserList associated with a rule.

SIMILAR

 UserList with users similar to users of another UserList.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

UNSPECIFIED

 Not specified.