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Page Summary
An automated bidding strategy sets bids to show a certain percentage of search ads in a targeted location.
This strategy allows specifying the target location on the search results page and the desired fraction of ads to be shown there.
A maximum CPC bid can be set to limit the cost per click for the automated bidding system.
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
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