ServedAssetFieldType

  • Asset field types are categorized by their usage in various ad elements like headlines, descriptions, images, logos, call-to-actions, and extensions.

  • Specific enums exist for different positions or formats of ad elements, such as HEADLINE_1, HEADLINE_2, HEADLINE_3, DESCRIPTION_1, DESCRIPTION_2, and portrait or landscape variations for images and logos.

  • Some asset field types like HEADLINE and DESCRIPTION are used when there is only a single instance of that element in the ad, while others like LONG_HEADLINE and SQUARE_MARKETING_IMAGE are used in specific ad formats.

  • Asset types also cover extensions such as sitelinks, calls, mobile apps, callouts, structured snippets, price, and promotion.

  • Special asset types include YouTube videos, lead forms, and business names or logos, sometimes with portrait image variations.

The possible asset field types.

Proto definition

Enums

AD_IMAGE

This asset is used as an image.

BUSINESS_NAME

The asset was used as business name.

BUSINESS_NAME_IN_PORTRAIT

The asset was used as business name in portrait image.

CALL

This asset is used as a call.

CALLOUT

This asset is used as a callout.

CALL_TO_ACTION

The asset was used as a call-to-action.

DESCRIPTION

The asset was used in a description. Use this only if there is only one description in the ad. Otherwise, use the DESCRIPTION_1 or DESCRIPTION_@ enums

DESCRIPTION_1

The asset is used in description 1.

DESCRIPTION_2

The asset is used in description 2.

DESCRIPTION_IN_PORTRAIT

The asset was used as description in portrait image.

HEADLINE

The asset was used in a headline. Use this only if there is only one headline in the ad. Otherwise, use the HEADLINE_1, HEADLINE_2 or HEADLINE_3 enums

HEADLINE_1

The asset is used in headline 1.

HEADLINE_2

The asset is used in headline 2.

HEADLINE_3

The asset is used in headline 3.

HEADLINE_IN_PORTRAIT

The asset was used as a headline in portrait image.

LEAD_FORM

The asset is used as a lead form.

LONG_HEADLINE

The asset was used in a long headline (used in MultiAssetResponsiveAd).

MARKETING_IMAGE

The asset was used as a marketing image.

MARKETING_IMAGE_IN_PORTRAIT

The asset was used as a marketing image in portrait image.

MOBILE_APP

This asset is used as a mobile app.

PORTRAIT_MARKETING_IMAGE

The asset was used as a portrait marketing image.

PRICE

This asset is used as a price.

PROMOTION

This asset is used as a promotion.

SQUARE_MARKETING_IMAGE

The asset was used as a square marketing image.

STRUCTURED_SNIPPET

This asset is used as a structured snippet.

UNKNOWN

The received value is not known in this version.

This is a response-only value.

UNSPECIFIED

No value has been specified.

YOU_TUBE_VIDEO

The asset was used as a YouTube video.