CustomerAcquisitionOptimizationMode

Page Summary

Customer acquisition goals can be optimized in different modes, including targeting all customers equally, bidding higher for new customers, or targeting only new customers.
The default optimization mode for customer acquisition campaigns is to target all customers equally.
There are also unspecified and unknown modes for customer acquisition goal optimization.

Possible optimization mode of a customer acquisition goal.

Enums
`BID_HIGHER_FOR_NEW_CUSTOMER`	The mode is used when campaign is bidding higher for new customers than existing customer.
`TARGET_ALL_EQUALLY`	The mode is used when campaign is optimizing equally for existing and new customers, which is the default value.
`TARGET_NEW_CUSTOMER`	The mode is used when campaign is only optimizing for new customers.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`UNSPECIFIED`	Not specified.

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Last updated 2025-12-12 UTC.