TargetImpressionShareSimulationPoint
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Page Summary
Projected metrics are based on a simulated target impression share value, which is expressed in micros.
Metrics provided include projected values for required CPC bid ceiling, required budget, biddable conversions and their value, clicks, cost, impressions, top slot impressions, and absolute top impressions.
Target impression share is validated and will not exceed 100%.
Top slot and absolute top impressions are only supported for the search advertising channel type.
Projected metrics for a specific target impression share value.
Projected number of absolute top impressions. Only search advertising channel type supports this field.
biddable_conversions
double
Projected number of biddable conversions.
biddable_conversions_value
double
Projected total value of biddable conversions.
clicks
int64
Projected number of clicks.
cost_micros
int64
Projected cost in micros.
impressions
int64
Projected number of impressions.
required_budget_amount_micros
int64
Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
required_cpc_bid_ceiling_micros
int64
Projected required daily cpc bid ceiling that the advertiser must set to realize this simulation, in micros of the advertiser currency.
target_impression_share_micros
int64
The simulated target impression share value (in micros) upon which projected metrics are based. For example, 10% impression share, which is equal to 0.1, is stored as 100_000. This value is validated and will not exceed 1M (100%).
top_slot_impressions
int64
Projected number of top slot impressions. Only search advertising channel type supports this field.
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