AdGroupPrimaryStatusReason

  • Various factors can lead to an ad group having a specific status, including campaign status, ad group status, keyword status, and ad status.

  • Campaign-level issues like being removed, paused, pending, or ended all contribute to an ad group being not eligible.

  • Ad group-level issues like being paused, removed, or incomplete can directly impact the ad group's primary status.

  • Issues with keywords or ads within the ad group, such as all being paused or none existing, also contribute to an ad group being not eligible.

  • Policy reasons like disapproved or limited ads, or most ads being under review, can affect the ad group's primary status.

Possible ad group status reasons.

Proto definition

Enums

AD_GROUP_ADS_PAUSED

 The user-specified ad group ads statuses in this ad group are all paused. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_INCOMPLETE

 The construction of this ad group is not yet complete. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_PAUSED

 The user-specified ad group status is paused. Contributes to AdGroupPrimaryStatus.PAUSED.

AD_GROUP_PAUSED_DUE_TO_LOW_ACTIVITY

 Ad group has been paused due to prolonged low activity in serving. Contributes to AdGroupPrimaryStatus.PAUSED.

AD_GROUP_REMOVED

 The user-specified ad group status is removed. Contributes to AdGroupPrimaryStatus.REMOVED.

CAMPAIGN_DRAFT

 The AdGroup belongs to a Draft campaign. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

CAMPAIGN_ENDED

 The user-specified time for this campaign to end has passed. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

CAMPAIGN_PAUSED

 The user-specified campaign status is paused. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

CAMPAIGN_PENDING

 The user-specified time for this campaign to start is in the future. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE

CAMPAIGN_REMOVED

 The user-specified campaign status is removed. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

HAS_ADS_DISAPPROVED

 Policy status reason when at least one ad is disapproved. Contributes to multiple AdGroupPrimaryStatus.

HAS_ADS_LIMITED_BY_POLICY

 Policy status reason when at least one ad is limited by policy. Contributes to multiple AdGroupPrimaryStatus.

KEYWORDS_PAUSED

 The user-specified keyword statuses in this ad group are all paused. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

MOST_ADS_UNDER_REVIEW

 Policy status reason when most ads are pending review. Contributes to AdGroupPrimaryStatus.PENDING.

NO_AD_GROUP_ADS

 No eligible ad group ads exist in this ad group. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

NO_KEYWORDS

 No eligible keywords exist in this ad group. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

UNSPECIFIED

 Not specified.