SearchTermMatchType

Page Summary

The content outlines different keyword match types that can trigger an ad, including variants.
Possible match types include broad, exact, and phrase.
Close variants of exact and phrase matches are also listed.

Possible match types for a keyword triggering an ad, including variants.

Enums
`BROAD`	Broad match.
`EXACT`	Exact match.
`NEAR_EXACT`	Exact match (close variant).
`NEAR_PHRASE`	Phrase match (close variant).
`PHRASE`	Phrase match.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`UNSPECIFIED`	Not specified.

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Last updated 2025-12-12 UTC.