Event

  • A Google conversion event maps a conversion value to a specific Google event name.

  • This conversion event includes the currency code for the reported event revenue.

  • It can represent either a range or a specific value for both the event revenue and the event counter.

Defines a Google conversion event that the conversion value is mapped to.

Proto definition

Fields

currency_code

string

Output only. The reported currency for the event_revenue. ISO 4217 three-letter currency code, for example, "USD"

event_rate

Union field. Either a range or specific value for event counter.

event_rate can be only one of the following:

event_counter

int64

Output only. For specific event counter values.

event_occurrence_range

EventOccurrenceRange

Output only. The event counter range.

mapped_event_name

string

Output only. Google event name represented by this conversion value.

revenue_rate

Union field. Either a range or specific value for event revenue.

revenue_rate can be only one of the following:

event_revenue_range

RevenueRange

Output only. The event revenue range.

event_revenue_value

double

Output only. The specific event revenue value.