BudgetType

  • Budget types can be unspecified or unknown.

  • STANDARD budget caps daily spend at two times the specified amount for standard Google Ads usage.

  • FIXED_CPA budget is used for campaigns with a fixed cost-per-acquisition.

  • SMART_CAMPAIGN budget is for Smart Campaigns.

  • LOCAL_SERVICES budget is for Local Services Campaigns.

Possible Budget types.

Proto definition

Enums

FIXED_CPA

Budget type with a fixed cost-per-acquisition (conversion). Full details: https://support.google.com/google-ads/answer/7528254

This type is only supported by campaigns with AdvertisingChannelType.DISPLAY (excluding AdvertisingChannelSubType.DISPLAY_GMAIL), BiddingStrategyType.TARGET_CPA and PaymentMode.CONVERSIONS.

LOCAL_SERVICES

Budget type for Local Services Campaign. Full details: https://support.google.com/localservices/answer/7434558

This type is only supported by campaigns with AdvertisingChannelType.LOCAL_SERVICES.

SMART_CAMPAIGN

Budget type for Smart Campaign. Full details: https://support.google.com/google-ads/answer/7653509

This type is only supported by campaigns with AdvertisingChannelType.SMART and AdvertisingChannelSubType.SMART_CAMPAIGN.

STANDARD

Budget type for standard Google Ads usage. Caps daily spend at two times the specified budget amount. Full details: https://support.google.com/google-ads/answer/6385083

UNKNOWN

Used for return value only. Represents value unknown in this version.

UNSPECIFIED

Not specified.