FixedCpm

  • Fixed CPM is a manual bidding strategy based on a fixed cost per thousand impressions.

  • The goal field, using FixedCpmGoal, determines bidding optimization parameters.

  • Additional bidding goal information is available under the goal_info union field.

  • target_frequency_info within goal_info provides details for a target frequency bidding goal.

Fixed CPM (cost per thousand impression) bidding strategy. A manual bidding strategy with a fixed CPM.

Proto definition

Fields

goal

FixedCpmGoal

Fixed CPM bidding goal. Determines the exact bidding optimization parameters.

goal_info

Union field. Additional information related to bidding goal.

goal_info can be only one of the following:

target_frequency_info

FixedCpmTargetFrequencyGoalInfo

Target frequency bidding goal details.